The true embodiment of human spirit and endeavour, competition and friendship, the Olympic Games is the greatest sports show on earth. It unites nations, inspires generations, is a source of good, hope and pride. It is a celebration of sport.

Team GB is one of the best-loved sports brands in the UK and for the first time are creating defining Olympic experiences with Team GB Live.

More than just access to events, Team GB Live is about uncovering the true meaning of the Olympic ideal through a ticket-only and supporter travel programme with exclusive access to athletes, the inner-workings of the team and the legends that have reached the Everest of their careers.

The contract is held by Sports Travel & Hospitality (STH) but as one of two shareholders in the STH business, and being licensed and bonded travel experts, Mike Burton’s involvement is in the sales, marketing, operational and customer delivery of the travel programme, that will set new boundaries in fan travel.