Ticket-inclusive sales and marketing in the UK for the International Cricket Council (ICC) Cricket World Cup in 2019, as part of the wider STH contract.
A best in class ticket, travel and event programme that ensured consumer protection and access to the biggest personalities, behind the scenes experiences and best matches in the world.
Established in 2016, the contract for ICC Travel and Tours is held by Sports Travel & Hospitality (STH) and is responsible for the creation and appointment of Official Travel Agents (OTAs) from around the world for each ICC event, to develop and sell match ticket-inclusive Travel & Tour packages in their territory.
The Mike Burton business provided the bonding and licensing as well as sales and marketing to deliver the ticket-inclusive supporter travel programme for the UK region, including the ICC Cricket World Cup in England.
2018 © IBC/Getty Images
To empower your brand through rights led fan experiences at global events, we’re here to talk.