International Cricket Council

Ticket-inclusive sales and marketing in the UK for the International Cricket Council (ICC) Cricket World Cup in 2019, as part of the wider STH contract.

2018 © IBC/Getty Images

A best in class programme

There has never been an opportunity to experience cricket’s greatest global events like this – a best in class ticket, travel and event programme that ensures consumer protection and access to the biggest personalities, behind the scenes experiences and best matches in the world.

Established in 2016, the contract for ICC Travel and Tours is held by Sports Travel & Hospitality (STH) and is responsible for the creation and appointment of Official Travel Agents (OTAs) from around the world for each ICC event, to develop and sell match ticket-inclusive Travel & Tour packages in their territory. The Mike Burton business provided the bonding and licensing as well as sales and marketing to deliver the ticket-inclusive supporter travel programme for the UK region for the ICC Cricket World Cup in England in 2019.

By using its market-defining expertise in lead generation, customer retention, product development and global agent relationships, the STH-run ICC Travel & Tours is now established as a renowned operator on the global stage and will continue to push its boundaries across further ICC major tournaments.

Team GB

England Rugby

British & Irish Lions


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