Chairman, Sports Travel & Hospitality Group
The Mike Burton Group has previously combined its knowledge and expertise with the leadership, acumen and infrastructure of the global services specialists Sodexo to create the Sports Travel & Hospitality Group (STH), who are one of the leading providers of official travel, premium ticketing and hospitality programmes across the globe for major sporting events.
By creating and delivering award-winning experiences at major events, STH added real value to a rights holder’s proposition by using the very best industry experts to activate their hospitality and event requirements on a scale that has never been achieved before.
The STH business successfully operates a number of high-profile contracts around the world including, All Blacks Tours (with New Zealand Rugby), Wallabies Travel (with Rugby Australia), AO Travel (with Tennis Australia), ICC Travel & Tours (with the International Cricket Council), the official hospitality programme for the Olympic Games, NZC Tours (with New Zealand Cricket), Melbourne Storm Tours and a number of other contracts.
To empower your brand through rights led fan experiences at global events, we’re here to talk.