The Australian Open Tennis Championships is one of the most iconic sporting events in the world and a glittering showcase of elite international sport.
The first tennis major of the year, Melbourne is Australia’s sporting capital and AO Travel combined electric tennis action with a journey to this epic city.
More than just access to tennis, AO Travel was about uncovering the spirit, history and reverence of this legendary tournament through a ticket-only and supporter travel options with exclusive access behind the scenes, courts, experiences and much more as the very best players in the world aim to become great.
Being licensed and bonded travel experts, Mike Burton’s involvement was in the sales, marketing, operational and customer delivery of the travel programme, that brought the tournament to fans across the country.
A new fully immersive fan experience at the year’s first tennis major.
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