Partner R&A - Mike Burton Group

The Open Experiences

“We want to keep The Open as a pioneer of fan experiences and engagement and the agreement with the Mike Burton Group will allow us to bring it to new and existing audiences.

“The ticket and experience-inclusive travel packages will offer more to fans than simply attendance on a specific day. This is part of our continued commitment to make the experience of The Open ever more unique and memorable for them.”

Johnnie Cole-Hamilton, Executive Director – Championships at The R&A

Nature’s timeless test.

An examination of character, skill and wits that has ebbed and flowed for more than 150 years across the links courses of the UK and Northern Ireland – welcome to The Open Championship.

The Open is golf’s most coveted prize. A hypnotic mix of salt and sand, of wind and sun – the best of the best at one with nature.

The Open Experiences redefines how fans can experience the oldest major in golf. Launched in January 2025 as a partnership between the Mike Burton Group and the R&A, The Open Experiences delivers a brand-led fan experience with accommodation, travel, ticket and experience packages, including tee times at fabulous courses.

Throughout their entire journey, fans will experience a level of service and experience not available anywhere on a journey of discovery and imagination.

The Open is the benchmark, the maker of legends. Only the best master the elements, opponents and emotions to take their place in history and we will bring fans even closer.

Team GB

British & Irish Lions

England Rugby

STH

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