About Us

The Mike Burton Group ethos is built on the

foundation of confidence

Confidence

For our rights holders and partners that their brand and reputation will thrive with us.

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For fans that they will receive outstanding support in all aspects of their travel and ticket experience.

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In each other as we share our mission to be the best we can be for both partners and fans.

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MAKING GOALS

Since 1981, we have partnered with some of the world’s leading sports and entertainment rights holders to create and deliver ticket-inclusive travel programmes that drive revenue, strengthen fan engagement and extend brand reach.

Working as an extension of our partners’ teams, we develop and manage travel programmes that combine official tickets with accommodation, transport and exclusive experiences, creating valuable new commercial opportunities while delivering exceptional customer experiences.

Today, our partnerships include sports governing bodies such as The British & Irish Lions, England Rugby, The R&A and The Open, and EPCR and the Champions Cup and Challenge Cup, helping rights holders maximise the value of their events while protecting and enhancing their brand.

We immerse ourselves in our partners’ values, continually identifying new opportunities for growth and innovation while elevating every stage of the fan journey.

We take pride in the detail of every programme we deliver, supported by a team whose experience, passion and expertise are second to none.

We make your goals our goals.