Sports Travel & Hospitality

Sodexo has worked with the Mike Burton Group on global sporting events for more than 30 years. The creation of the joint venture business; Sports Travel and Hospitality Group, combines the expertise and energy of both organisations, with ambitious global aspirations.

Chris John
Chairman, Sports Travel & Hospitality Group

Award Winning Experiences

Sports Travel & Hospitality Group (STH) creates and delivers award-winning sports travel, premium ticketing and hospitality programmes at major sporting events.

The Mike Burton Group combined its knowledge and expertise with the leadership, acumen and infrastructure of the global services specialists Sodexo to create the Sports Travel & Hospitality Group, who are one of the leading providers of official travel, premium ticketing and hospitality programmes across the globe for major sporting events.

STH has worked closely with leading governing bodies to live and grow their brands through tailored travel, hospitality and premium ticketing experiences.

By creating and delivering award-winning experiences at major events, STH adds real value to a rights holder’s proposition by using the very best industry experts to activate their hospitality and event requirements on a scale that has never been achieved before.

The STH business successfully operates a number of high-profile contracts around the world including Team GB Live (with the British Olympic Association), All Blacks Tours (with New Zealand Rugby), Wallabies Travel (with Rugby Australia), ICC Travel & Tours (with the International Cricket Council), the official hospitality programme for the Tokyo Olympic Games, NZC Tours (with New Zealand Cricket), Melbourne Storm Tours and a number of other contracts.
 
“Sodexo has worked with the Mike Burton Group on global sporting events for more than 30 years. The creation of the joint venture business; Sports Travel and Hospitality Group, combines the expertise and energy of both organisations, with ambitious global aspirations.
 
“STH’s international team, based in the UK, Japan, Australia and New Zealand, is focused on the premium travel and hospitality ticketing markets. STH Group provides a unique digital platform to help meet the vision and ever-changing needs of sporting rights holders, with a business model based on research, innovation and investment in a highly talented global team.”
 
Chris John – Chairman, Sports Travel & Hospitality Group

Team GB

England Rugby

Sports Travel & Hospitality

British & Irish Lions

Want to talk?

To empower your brand through rights led fan experiences at global events, we’re here to talk. 

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