Digital Marketing Executive


Title: Digital Marketing Executive

Contract Type: Full Time, Permanent (37.5 hours per week)

Salary: Up to £23,000 depending on experience


  • Contributory Pension Plan
  • Major Event Bonus schemes
  • Life Insurance
  • Employee Assistance Programme
  • Discounted Gym Memberships
  • Hybrid working (2-3 days a week in the office)
  • Membership to our Retail and leisure discounts platform with Sodexo Engage
  • Regular Social Events
  • Free Parking

Department: Marketing & Product

Responsible to: Marketing Manager

Location: UK Head Office (Gloucester) with the option of hybrid working (2-3 days in
the office with the rest worked remotely)

Job Description

Inspired by slick and seamless customer journeys?

Love creating a leading digital experience and passionate about captivating audiences on social media?

Well, if you are digital guru and this is whetting your appetite, we have just the position in two of the most captivating experiences in the world – sport and travel.

At the Mike Burton Group, we are market leaders in creating brand-led supporter travel experiences for some of the biggest names in world sport – Team GB, The British & Irish Lions and England Rugby – and we’d love you to become part of our future.

The Digital Marketing Executive will allow you to make a real difference and have a huge impact on the groups online presence and delivering measurable digital campaigns which have a direct impact on generating sales.

As part of the marketing and product team you will work closely with the Insight and Data, Product and Campaigns teams, helping to build a fantastic digital web presence and e-commerce platforms, while helping to create, launch, manage and optimise digital campaigns, primarily through social, search and partnership marketing.

Inspired to take the next step in your career working in a fabulous industry? We want to hear from you.


What are we looking for:

  • A good understanding of digital marketing channels and how we can use them
  • Ability to operate effectively within technical and non-technical environments
  • Happy to share ideas and solutions including problem solving
  • Detail orientated, organised and reliable as well as an out of the box thinker
  • A keen passion for the sports and/or travel and events industry
  • A great team player, happy to ‘help out’ in areas that ‘aren’t part of my job description’ to grow your experience and opportunities
  • Previous experience of delivering digital campaigns and website development in a similar marketing role is desired but not essential


What you will be getting involved in:

Digital and E-commerce development

  • Your love of all things digital will be key in helping to manage multiple websites to improve customer experience and increase conversion rates
  • Content is king. You will assist in our regular digital content management
  • You know what works and looks good so will assist with the design and implementation of new website developments
  • Work alongside a wide range of internal stakeholders to build e-commerce products
  • Oversee media planning and execution across digital channels 
  • Nothing beats knowledge. You will implement, track and report on the effectiveness of digital marketing campaigns and channel performance 


Product Marketing

  • Help identify products to promote for sale
  • Work closely with the rest of the Marketing team to ensure consistency through all marketing activity
  • Create online campaign plans to drive online traffic to the company website



  • Make us first – by driving cost effective traffic through successful search engine optimisation
  • Build, manage and optimise PPC campaigns and adverts within budget and ROI guidelines
  • Increase website rankings on Google for lead generation and sales


Reporting and Analysis

  • This is where you can make a difference – use Google packages to track traffic and conversion, reporting results and making recommendations and improvements to the website and the customer journey
  • Build custom reports and manipulate Google Analytics
  • Evaluate customer research, market conditions and competitor data to keep us ahead of the competition
  • Ensure clear, timely and relevant reporting of KPIs and other agreed metrics, with clear recommendations and actions




To apply for this exciting position please send your CV and current salary, coupled with an email summarising what makes you the right person for the role to by no later than close of business on Thursday 30 June 2022.

Send A Message

Complete all your details below and one of our team will be in touch.

Team GB

British & Irish Lions

England Rugby


Cookies Consent

Our site uses cookies to manage traffic, personalised ads and features. By clicking accept, closing this message or using our site, you consent to our use of cookies. For more information and settings please see our cookie policy