Their scarcity, their reputation as the ‘best of the best’ and remarkable following has created a global phenomenon that nothing else matches in team sport.

The British & Irish Lions is rugby’s ultimate Tour and Lions Rugby Travel has redefined the benchmark for long-haul sports travel and event engagement to create a market-leading proposition for travelling fans.

Lions Rugby Travel unravels the mystique, legends and personalities of this unique brand to create an unparalleled feeling of unity and attachment to rugby’s greatest touring team for each client.

Established in 2010 as a joint venture company between the Mike Burton Group and British Lions Limited, Lions Rugby Travel delivers brand-owned travel and event experience that consistently push the boundaries of excellence.

Throughout every touch-point in their journey, supporters receive a best of the best customer service and experience that completely mirror the Lions brand values, and plays a key part in making the Tour one family, from the players and the fans, through to the partners, sponsors and venues.

“We are delighted to be in partnership with the Mike Burton Group and very proud of what we have achieved to date. It has been an incredible journey and our partnership has allowed us to provide our famous support with the best possible way to watch the Lions live in action but also provide the fans with unforgettable experiences along the way.

“There have been so many positive objectives achieved throughout our long standing partnership including our work with our commercial partners and around the brand, supporter insight and product offering.” 

Ben Calveley – Managing Director, The British & Irish Lions